On October 13th, members of the press, influencers and top stylists got to touch and feel Birthright Foundry for the first time. The centerpiece of the brands first collection was the world's first and only solid gold and natural diamond ula nifo. The Birthright Foundry Heritage Diamond Ula Nifo was a favorite of the day, worn and shared on social media by almost all in attendance.
The modern minimalist interpretation of the traditional Samoan necklace was seen in the Instagram stories of super influencers Stephanie Gottlieb, Mecca Williams, Will Kahn of Will's Notebook, Marion Fasel of The Adventurine, as well as the personal pages of editors from Vogue, Hearst, Esquire and more.